The short version: If AI keeps giving you client emails that could have come from any agent in town, the fix isn't better wording. Ask AI to write the prompt for you, then answer the questions it asks. I call it reverse prompting.
Ever asked AI for a client email and gotten something that could have come from any agent in town? It's polite, it's tidy, and it says nothing about the people you actually spent the afternoon with.
The fix isn't better wording. It's asking AI to write the prompt for you.
Reverse prompting in three steps
- Say what you want in plain words.
- Ask: "Write me a detailed prompt for this."
- Then ask: "What do you need from me to do this well?" Answer its questions.
Before and after
Before: "Write a follow-up email to my buyers."
You get: "It was a pleasure showing you some wonderful homes today!"
After: "I showed buyers three homes today and need to follow up. Write me a detailed prompt for that email. What do you need from me to do this well?"
The AI asks which homes, what they loved, what worried them, and what you promised to check. Now the email mentions the kitchen they loved in the Fernwood bungalow, the roof age you're looking into, and Thursday's second showing.
It works in the tool you already use
Reverse prompting works in ChatGPT, Claude or Gemini.
Let each do its job
AI is good at writing prompts. You're good at knowing your clients. Let each do its job. You still check the facts and approve every word before anything goes to a client.
I teach workflows like this at The REALTOR® Desk, a free 30-minute online session for REALTOR®s anywhere in Canada, Tuesdays at 10 a.m. Pacific (1 p.m. Eastern) starting November 3. See the upcoming sessions.
Make AI useful.
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